ICM Announces the Grand Opening of VRGE Revelstoke
(August 2024 – Calgary, Alberta) ICM Asset Management is proud to announce the opening of VRGE Revelstoke – the first in a series of adventure hospitality developments in Western Canada’s stunning mountain towns. VRGE Hotels is dedicated to providing an exceptional blend of luxury, comfort and adventure, crafting unparalleled experiences for the modern nature and exploration traveler. This marks the beginning of the ultimate gateway to the great Canadian outdoors.
VRGE Revelstoke is designed to offer an immersive experience with streamlined operations, thanks to local partnerships in gear rental (Powder Rentals & Tantrum Ride Company), massage therapy (Repose Massage Therapy) and culinary offerings (Dose Coffee). These collaborations enable the delivery of high-quality services that resonate with nature-loving clientele. Guests will enjoy a tech-savvy experience, featuring mobile check-in, contactless entry and the ability to easily book gear rentals, massage therapy and food & beverage services through an integrated VRGE app, developed in partnership with Grata Technologies. VRGE also introduces Lüft Café & Bar, a new restaurant offering guests a casual and relaxing atmosphere with an après-inspired aesthetic. The hotel concept draws inspiration from 1970s and ’80s Nordic design, offering guests an elevated and cohesive experience that harmonizes with the natural beauty of the surrounding landscape.
A key factor in the success of VRGE Revelstoke is the collaboration with Aimbridge Hospitality. As a leading global hospitality company, Aimbridge brings best-in-class hotel management and soft brand expertise to the table. With a portfolio of 1,500 properties across 50 states and 23 countries, including two ICM properties in Mexico City, Aimbridge ensures guests receive a premium hospitality experience. VRGE Revelstoke will be managed by Bellstar Hotels & Resorts, a subsidiary of Aimbridge.
Revelstoke has established a world-class reputation as a premier destination for both living and recreation, set against a spectacular and historic mountain backdrop. Strategically located on the Columbia River and the Trans-Canada Highway, in between the fast growing cities of Calgary and Kelowna. Revelstoke offers seamless access to outdoor adventure and is considered a mecca for skiing, snowboarding, mountain biking, fishing, mountaineering and hiking. Cabot, a prominent developer of world-class golf course communities, has committed to opening its second Canadian resort in Revelstoke in 2025. Furthermore, Revelstoke was selected by Eleven Experiences as one of the most iconic global destinations to visit. The mountain resort boasts the most skiable vertical feet in North America, paired with 30-45 feet of champagne powder each winter.
“The launch of VRGE Revelstoke aligns with Property Partners Trust’s focus on deploying capital in high-conviction themes. We expect to benefit greatly from growing tourism in iconic destinations like Western Canada’s spectacular mountain towns.”
– John Courtliff, CEO & Portfolio Manager at ICM Asset Management
“We’re grateful to the Revelstoke community and our local partners for embracing this concept and giving it life. Our goal was to fit in rather than stand out so we can showcase the culture and adventures of Revy for our guests. We’re excited to be a part of this amazing city.”
– Matt Crowley, Principal, Director of Investments & Developments at ICM Asset Management; VRGE Co-Founder
VRGE will be hosting a Block Party featuring John Hewitt & The New Americans to celebrate the hotel grand opening on Saturday, September 7th.
Link to invitation: VRGE Block Party
Link to hotel: VRGE Revelstoke
About ICM Property Developments
ICM Property Developments is an opportunistic developer, actively seeking potential across all asset classes—residential, industrial, retail, and hospitality. The firm’s mission is to inspire through design and deliver thoughtful, high-quality projects. ICM credits its success to an unwavering commitment to three core principles: Value, Discipline, and Results. These tenets have guided the company in creating a legacy of exceptional developments for its clients.