ICM Teams Up with Gravity Haus to Bring Its Iconic Mountain Hospitality Brand to Canada
Revelstoke, British Columbia — February 2026) ICM Asset Management is pleased to be collaborating with Gravity Haus, an adventure-lifestyle hospitality brand and membership community, marking the hotelier’s first international expansion into Canada.
Effective February 1, 2026, Gravity Haus assumed management of The VRGE hotel in Revelstoke, British Columbia. The asset, owned by ICM and its investors, and developed by ICM Property Group, will be rebranded as Gravity Haus Revelstoke, the Canadian flagship within a growing North American portfolio.
This team up aligns the asset with an experienced operator and introduces a differentiated hospitality model to a destination recognized globally for its terrain, year-round recreation, and international appeal.
“Our approach at ICM is grounded in discipline and long-term alignment,” said John Courtliff, CEO of the ICM Group of Companies. “Gravity Haus represents the caliber of operator we partner with, bringing a destination-driven hospitality model that aligns closely with the vision behind this asset. The original ethos of VRGE was influenced by what Gravity Haus has built in leading mountain towns across the U.S., which makes bringing the brand to Canada especially exciting. This relationship reflects our belief that value is created through alignment, shared standards, and partners who understand the communities they serve.”
Globally recognized for its legendary snowfall, heli-skiing terrain, and year-round outdoor recreation, Revelstoke attracts a growing base of international travellers seeking immersive mountain experiences. Gravity Haus’ emphasis on community, wellness, adventure, and design-forward accommodations aligns with evolving traveler expectations and supports the asset’s long-term positioning within a competitive mountain hospitality market.
The relationship also establishes a foundation for future collaboration as Gravity Haus evaluates additional opportunities in Canada. Learn more about Gravity Haus’ entry into the Canadian market through their recent posts on Instagram and LinkedIn.
“The entry of Gravity Haus into Canada marks an exciting moment for Revelstoke,” said Matt Crowley, Principal & Director, Investments and Developments at ICM. “Gravity Haus has built a destination-driven hospitality brand across some of the most iconic mountain towns in the U.S. and bringing that model to Canada introduces a new kind of experience for the market. It’s about more than a place to stay. It’s about connecting travellers into a broader community shaped by shared adventure and lifestyle.”
About ICM
The ICM Group of Companies brings together a multi-strategy alternative investment platform built to operate across cycles, markets, and opportunity types. With a foundation in real estate, ICM deploys capital selectively through a disciplined approach grounded in strong fundamentals, thoughtful structuring, and long-term alignment. Through ICM Property Group, the organization also develops and operates real estate assets, integrating investment expertise, operating capability, and aligned partnerships to pursue opportunities designed to perform over time.
About Gravity Haus
Gravity Haus is an adventure-lifestyle hospitality brand and membership community designed for modern, active travelers. With properties across Colorado, Montana, Utah, Wyoming, California, and now Canada, the brand connects members and guests through outdoor experiences, wellness amenities, and thoughtfully designed accommodations